How to Use QR Codes on Product Packaging and Labels

Your product's packaging is often the first physical interaction a customer has with your brand. But what if it could do more than just look good on a shelf? What if it could tell a story, offer support, and build a direct relationship with your customer?

By adding a simple QR code to your product packaging or labels, you can bridge the gap between the physical product and the digital world, unlocking a new channel for marketing and customer engagement.

Why Put a QR Code on Your Product?

• Provide Instant Value: Space on a label is limited. A QR code can instantly transport a user to a wealth of information that wouldn't otherwise fit.
• Increase Engagement: It gives customers a reason to interact with your brand beyond the initial purchase.
• Educate Your Customers: Show, don't just tell. A QR code can link to videos and detailed guides, ensuring customers get the most out of your product.
• Build Your Marketing List: Use a QR code to drive customers to a sign-up page for your newsletter, offering a discount in return.

5 Powerful Use Cases for QR Codes on Packaging

1. "How-To" Video Tutorials

Does your product require assembly or have a specific way it should be used? A QR code linking to a short video tutorial is incredibly effective. A customer who knows how to use your product correctly is a happy customer.

2. Tell Your Brand's Story

Is your coffee single-origin? Are your cosmetics cruelty-free? Use a QR code to link to a page or video that tells the story behind your product. Shoppers are increasingly making decisions based on a brand's values.

3. Offer Exclusive Content or Discounts

Reward your customers for their purchase. The QR code could lead to a "Thank You" discount on their next purchase, a free downloadable guide, or entry into a contest.

4. Gather Customer Feedback and Reviews

Want to know what your customers really think? Add a QR code that links directly to a simple feedback form or your product's review page. Make it easy for them to share their thoughts.

5. Re-order a Product

Make it effortless for loyal customers to buy from you again. A QR code can link directly to the product page on your e-commerce store. This is brilliant for consumable goods.

Best Practices for Packaging QR Codes

• Give a Call to Action (CTA): Don't just place a QR code. Add a short line of text like "Scan for a Tutorial," "Scan to Re-order," or "Scan for Our Story."
• Test the Code: Before you go to print on 10,000 boxes, print a single label and test the QR code with multiple devices to ensure it scans correctly.
• Size and Placement: Make sure the code is at least 1x1 inch (2.5x2.5 cm) and is printed on a flat, non-glossy surface for easy scanning.

Your product's packaging is valuable real estate. Start using it to its full potential. Create a free QR code for your product label today with QR Fast Gen!