How to Use a QR Code to Collect Donations for Your Cause

For non-profits and fundraisers, making the donation process as simple as possible is critical. The fewer steps a potential donor has to take, the more likely they are to contribute. A QR code is one of the most powerful tools you can use to remove friction from the giving process.

Imagine a donor at a fundraising event, on your website, or looking at a flyer. Instead of needing to type a long URL or navigate through menus, they can simply scan a QR code and be taken directly to your donation page. This guide will show you exactly how to set this up.

Why QR Codes are Essential for Modern Fundraising

• Capture Impulsive Generosity: QR codes allow you to capture donations at the peak of a person's emotional engagement, like during a compelling speech at a gala or while reading an impactful story in your newsletter.
• Bridge Physical and Digital Campaigns: A QR code on a physical mailer, a poster, or a collection box instantly connects your offline marketing to your online payment portal.
• Simplicity for Donors: It eliminates the need for cash or checks. Donors can give using their preferred digital payment method in seconds.
• Trackable Campaigns: While static QR codes don't have built-in analytics, you can often see the source of traffic in your payment processor's dashboard, helping you understand which flyers or events are most effective.

How to Create Your Donation QR Code

Step 1: Get Your Donation Page Link

First, you need the direct URL to the page where you collect money. This could be:

• Your PayPal.Me link.
• Your organization's GoFundMe or Kickstarter page.
• The dedicated 'Donate' page on your organization's website.

Navigate to the page and copy the full, exact URL from your browser's address bar.

Step 2: Generate the QR Code

• Go to our free and simple generator: QRFastGen
• Ensure the 'URL' tab is selected, as your donation link is a web address.
• Paste your donation page URL into the input field.
• Your QR code is instantly created. Download it in a high-resolution format (SVG is best for printing).


Where to Place Your Donation QR Code for Maximum Impact

• On Event Banners and Signage: Place large QR codes on banners and signs at your fundraising events.
• In Presentation Slides: End every presentation with a slide that tells your story and includes a large, scannable QR code to donate.
• On Direct Mail and Flyers: Add a QR code to every piece of physical mail you send out.
• On Collection Boxes: Even if you have physical donation boxes, add a QR code for those who don't carry cash.
• On Volunteer T-shirts: Turn your volunteers into walking donation portals by putting the QR code on the back of their shirts.

Making it easy to give is the first step to successful fundraising. A QR code is the simplest bridge to a donor's generosity. Create your free donation QR code today!