How to Collect Customer Feedback Using a QR Code

Customer feedback is one of the most valuable assets for any business. It helps you improve your products, services, and overall customer experience. However, getting customers to actually provide feedback can be difficult. You need to make the process as easy as possible.

A QR code that links directly to a short, mobile-friendly feedback form is one of the most effective methods. Customers can scan the code and share their thoughts in moments, right from their own device.

Why Use QR Codes for Feedback?

• Immediate and In-Context: You can ask for feedback at the exact moment the experience is fresh in the customer's mind—right after a meal, upon receiving a package, or after an event.
• Higher Response Rates: It's much easier for a customer to scan a code than to type a long URL or remember to send an email later.
• Anonymous and Honest: Customers may feel more comfortable giving honest, constructive criticism through a digital form than in a face-to-face conversation.

How to Create a Feedback QR Code for Free

We'll use Google Forms, a free and powerful tool, to create the survey.

Step 1: Create Your Feedback Form in Google Forms

• Go to forms.google.com and start a new, blank form.
• Keep it short and simple! A long survey will be abandoned. Good questions include:
• A star rating question (e.g., "How would you rate your experience today?").
• A multiple-choice question (e.g., "What did you like best?").
• An open-ended paragraph question (e.g., "How can we improve?").
• Once your form is ready, click the 'Send' button in the top right.
• In the 'Send form' window, click the link icon. Click the 'Shorten URL' checkbox, then click 'Copy'.


Step 2: Generate Your QR Code

• Go to our free QR code generator: QRFastGen
• Paste the shortened Google Form link into the 'URL' input field.
• Your QR code will be generated instantly. Download it and get ready to collect feedback.

Where to Place Your Feedback QR Code

• On Receipts: The perfect place to ask for feedback on a recent purchase.
• On Table Tents in a Restaurant: Ask diners to rate their meal and service.
• On Product Packaging: Get feedback on your product and the unboxing experience.
• At the Exit of an Event: Ask attendees for their thoughts as they leave.

Always include a clear call to action, such as "How did we do? Scan to share your feedback in 30 seconds."